Project Marketing

Overview

The marketing of property projects require a distinct set of skills and expertise which are far more complex and sophisticated than that required in selling or renting an individual house, apartment, office space, shop, factory or even a piece of land. Our in-depth and intimate knowledge of the property development industry as well as firm grasp of marketing principles and concepts drawn from our principals’ personal experience in the property development industry provide us with an unparalleled edge in assisting property developers to move their projects from the drawing board to physical realisation.

We are able to assist clients in planning and design as well as formulating innovative and effective marketing strategies specially tailored for each project. This could easily relate to:

Marketing of new projects where our involvement can be from start to finish.
Assisting developers in re-planning and relaunching projects which have been less successful in terms of sales achievements.
Assisting in re-launching of rehabilitated projects i.e. projects which have been abandoned previously but are being revived by another developer or government agency.
Reaching out to overseas markets through our network of international associates.
Provision of marketing consultancy services i.e. providing consultancy and advisory services to developers who have their own marketing team to handle the project but not the experience or expertise in handling that particular type of project.

Our Philosophy

We believe that to be successful, the initial planning for the project must be done well and based on thorough research and a deep understanding of market dynamics, not on gut feel. At the end of the day, the success of a project is measured not just by how well a project is sold but also by how much returns are generated for the project and how highly regarded the project is in the eyes of the public even long after the project has been completed. Our basic business philosophy is simple: provide value added services which will help our clients achieve more than what they set out for their projects.

Design Development

Design Development

Provide marketing input and advice to assist the project’s team of consultants in refining the design to suit market preferences and requirements.

Marketing Audit

Marketing Audit

Carry out marketing audit to identify shortcomings and provide remedial actions and solutions to reposition and relaunch the projects.

Marketing Planning

Marketing Planning

Analyse the project’s and competitor’s strengths and weaknesses and formulate the appropriate mix of strategies covering the identification of the right target market, market positioning, communications strategies, pricing strategies, sales strategies, budgeting and the right timing to launch the project.

Market Intelligence

Market Intelligence

Track market movement and emergence of new trends as well as monitor the launch of new projects.

Advertising and Promotions

Advertising and Promotions

Provide marketing direction and leadership in formulating an effective and focused A&P campaign.

Sales Promotions

Project Launches

Organise all sales launches and provide full sales team support during the launches. We prioritise the client.

Sales Promotions

Sales Promotions

Carry out sales promotions campaigns and road shows at real estate exhibitions, shopping centres, office complexes and any suitable venues (local as well as overseas), including attending to all organisational aspects of the road shows and sales team support.

Sales Administration

Sales Administration

Assist in all related sales documentation and processes including following up on the signing of S&P agreements, legal documents, loan applications and collection of payments.

Our Projects

At Henry Butcher, we’ve undertaken to project market projects from capital city Kuala Lumpur to UNESCO World Heritage Site Penang as well as Singapore’s nearest neighbour Johor at the southern tip of Peninsular Malaysia. Here is a snapshot of some of the projects we’ve project marketed for our clients since 1987.

Residential

Residential


  • Oval, Kuala Lumpur

    • 140 units of high-end condominiums in the heart of city centre.

  • 20trees Courtyard Homes

    • The flagship design of a mixed development comprising 83 luxury residences and 118 condominiums in Ampang.

  • Kiara 9, Kuala Lumpur

    • 208 units of condominiums and exclusive 3½-storey garden villas in Mont' Kiara.

  • Papillon Desahill Condominium, Kuala Lumpur

    • 225 units of condominiums in Taman Desa.

  • Nusa Tropika, Kuala Lumpur

    • 32 semi-detached homes and one limited edition bungalow in Ampang.

  • 6 CapSquare, Kuala Lumpur

    • 176 units of condominiums in the heart of city centre.

  • Karisma Hill, Selangor

    • 75 exclusive villas on the hilltop of Seri Kembangan.

  • The Reserve, Selangor

    • 37 units of bungalow homes in Ulu Kelang.

  • Symphony Hills, Selangor

    • First phase development comprising 122 units of parkhomes, garden terraces, townhouses and semi-detached homes in Cyberjaya.

  • One Kiara, Kuala Lumpur

    • 226 units of condominiums in Mont' Kiara.

  • Suasana Bangsar, Kuala Lumpur

    • 190 units of 2, 3 and 4 bedroom suites and penthouses located at the junction of Jalan Kaloi and Jalan Kurau in Bangsar.

  • Ara Hill, Selangor

    • 400 units of resort themed high-end villas and condominiums in Ara Damansara.

  • Kiara 1888, Kuala Lumpur

    • 130 units of upmarket apartments and 52 units of terraced villas in Mont' Kiara.

  • Rosvilla Condominiums, Kuala Lumpur

    • 171 units of semi-luxury condominiums in Bukit Prima Pelangi, Segambut Dalam, adjacent to Mont' Kiara.

  • Amber Hill, Kuala Lumpur

    • 50 units of high-end semi-detached and detached houses within a gated community in Taman Melawati.

  • Ukay Indah Condominium, Kuala Lumpur

    • Phase 1 comprising 304 units of medium cost apartments in Ukay Perdana.

  • Kemensah Heights, Selangor

    • 52 units of bungalows (land and building) in Ulu Kelang.

  • Ledang Heights Bungalow Park, Johor

    • First phase of a 2,000-acre bungalow park project located in Bandar Nusajaya.

  • Ken Damansara Condominium, Selangor

    • 339 units of upmarket condominiums in SS2, Petaling Jaya.

  • Pantai Lagenda, Pahang

    • 600 bungalow lots in a golf and seaside resort.

  • Villa Pawana, Selangor

    • 88 units of townhouses and condominiums in Rawang.

  • Lanai Kiara, Kuala Lumpur

    • 180 units of upmarket condominiums in Bukit Kiara.

  • Vista Kiara Condominium, Kuala Lumpur

    • 402 units of upmarket condominiums in Bukit Kiara.

  • Almaspuri Condominium, Kuala Lumpur

    • 136 units of upmarket condominiums in Mont' Kiara.

  • Sri Bukit Tunku, Kuala Lumpur

    • Exclusive condominiums in Kenny Hill.

  • Admiral Cove, Negeri Sembilan

    • Phase 1 & 2 upmarket resort condominiums in an integrated marina of international standard in Port Dickson (first phase).

  • Gurney Heights 1 & 2, Kuala Lumpur

    • 163 condominium units in Phase 1 and 348 units in Phase 2 along Jalan Gurney.

  • Ocean Palms Condominium, Melaka

    • 468 units of seaside resort condominiums.

  • Green Park, Selangor

    • 138 units of bungalows in Rawang.

  • Desa Cheng Perdana, Melaka

    • 35-acre housing scheme, Phase 1, comprising 179 units of single and double storey terrace houses.

  • Indah Villa, Selangor

    • 210 units of lakeside condominiums in Subang.

  • Angkupuri Condominium, Kuala Lumpur

    • 208 units of exclusive condominiums in Mont' Kiara.

  • Mayang Court, Kuala Lumpur

    • 42 units of luxury apartments in city centre.

  • Paradise Lagoon, Negeri Sembilan

    • 428 units of beach resort apartments in Port Dickson.

  • Casa Mutiara Resorts, Penang

    • Resort apartments in Teluk Bahang.

  • Desa MarVista, Penang

    • 120 units of resort condominiums in Tg. Bungah.

  • Desa Melor, Penang

    • Exclusive apartments in Pulau Tikus.

  • Diamond Villa, Penang

    • 60 units of exclusive upmarket condominium project in Tg. Bungah.

  • Ratu Mutiara, Penang

    • 200 units of upmarket condominiums in Tg Bungah.

  • Sri Idaman, Kedah

    • 110 units of resort condominiums on Langkawi Island.

  • Mayfair Luxury Condominiums, Penang

    • A top-of-the-range super-luxurious condominiums along Jalan Sultan Ahmad Shah.

  • Grandeur Tower, Kuala Lumpur

    • 640 units of medium cost apartments in Pandan Indah.

  • Bukit Perdana, Kuala Lumpur

    • 600 lot homestead (bungalow lot) development in Ulu Kelang.

  • Shang Villa, Selangor

    • 448 units of condominiums in Kelana Jaya.

  • Melia Terrace, Kuala Lumpur

    • 100 units of medium cost apartments in Pandan Indah.

  • Pandan Puteri, Kuala Lumpur

    • 288 units of condominiums in Pandan Indah.

  • Diamond Creek Country Retreat, Perak

    • Orchard and bungalow lots in Ulu Behrang.

  • D'Casa Condominium, Kuala Lumpur

    • Condominium units in Bandar Baru Ampang.

  • Lestari Apartments, Kuala Lumpur

    • 540 units of medium-cost apartments in Bandar Tun Razak.

  • Juta Mines Kondominium, Selangor

    • 606 units of condominiums located off Silk Highway of formerly known Jalan Balakong.

  • Seri Aman Heights, Selangor

    • 142 units of 2, 3 and 3-storey split levels semi-detached homes in Sungai Buloh. A gated and guarded community concept project next to the well established developments of Valencia and Sierramas.

  • Subang Suria, Selangor

    • Second phase of the development comprising 4 blocks of medium cost apartments totaling 812 units (grand total of 1,596 units for the whole project) located in Bandar Pinggiran Subang, Seksyen U5, Shah Alam.

  • Lembah Hijau, Penang

    • 86 units of affordable medium cost apartments along Green Lane.

  • Mahligai Baiduri, Penang

    • 17 units of sea fronting apartments along the tourist belt of Batu Ferringhi.

  • Sri Golden Bay Giant Resort, Penang

    • Beach fronting apartments along Tg. Bungah.

  • Sri Abadi Condominium, Penang

    • Phase 1 & 2 comprising 250 units of medium cost apartments in Sungai Ara.

  • Sri Seronok, Penang

    • Apartments in Batu Ferringhi.

  • Taman Jubilee - Lip Sin Garden, Penang

    • A medium cost apartment project.

  • Taman Kristal, Penang

    • Apartments in Mount Erskine, Tg. Tokong.

  • Taman Seri Perak, Penang

    • A 20-storey apartment comprising 274 units along Jalan Perak.

  • Taman Century, Batu Uban, Penang

    • 150 units of medium cost apartments with sea view along the new coastal road linking traffic from Bayan Lepas to Green Lane.

Serviced Apartment

Serviced Apartment


  • Parkview 2-11, Kuala Lumpur

    • 96 units of serviced apartments near KLCC

  • Seri Bukit Ceylon Serviced Residences, Kuala Lumpur

    • 247 units of serviced residences along Lorong Ceylon and managed by Ascott International.

  • Residence One Serviced Condominium, Kuala Lumpur

    • 92 units of serviced condominiums adjoining a commercial block known as Commerce One located along Old Klang Road.

  • Etiara Serviced Apartments, Selangor

    • 304 units of serviced apartments with 12 units of retail lots located next to Carrefour Hypermarket in Subang Jaya.

Commercial

Commercial


  • Metro Square, Selangor

    • 53 units of 2-storey shop office in Bandar Petaling Selatan, Petaling Jaya.

  • Zeus Business Park, Johor

    • Shop-offices and business suites.

  • Heritage House, Kuala Lumpur

    • 17-storey business suite complex along Jalan Yap Ah Shak.

  • No. 1 Bandar Tun Razak Business Centre, Kuala Lumpur

    • 25 storey multi-business complex with 368 executive office lots in Bandar Tun Razak.

  • Menara IMC, Kuala Lumpur

    • Leasing of more than 7,000 sq. ft. of office space to a public listed group.

  • The Weld, Kuala Lumpur

    • Leasing of retail floor space of approximately 16,000 sq. ft. to Phillip Wain of Hong Kong.

  • Wisma Clyde, Kuala Lumpur

    • Leasing of a 10-storey refurbished office building in Kuala Lumpur's Central Business District.

  • Menara Setar, Kedah

    • A 10-storey commercial complex in Alor Setar comprising retail and office space.

  • MWE Plaza, Penang

    • Leasing of a modern office complex in Georgetown.

  • MTT Tower, Penang

    • Leasing of a modern office complex overlooking the Penang Harbour.

  • Wisma Tahwa, Penang

    • A 21-storey of prestigious office complex along Norham Road.

  • 8-Row, Penang

    • The first heritage development along Krian Road within the heart of Georgetown catering for food, beverage and entertainment.

  • Island Plaza, Penang

    • Leasing of an upmarket shopping centre in Tg. Tokong.

  • Krystal Point, Penang

    • A retail project in Sg. Nibong.

  • Langkawi Fair Shopping Mall, Kedah

    • Leasing of Langkawi Fair, an integrated shopping mall on Langkawi Island.

  • Mayang Mall, Penang

    • A shopping complex/IT centre in the heart of Bayan Baru Town.

Hotel

Hotel


  • Sunway Resort Suites, Selangor

    • 280 units of fully furnished resort suites within Sunway Lagoon Resort, Bandar Sunway.

  • Crown Regency Luxury Apartments, Kuala Lumpur

    • 58 units of very upmarket and exclusive apartments within KLCC.

  • Century International Hotel, Penang

    • A hotel project in Batu Ferringhi.

Mixed Development

Mixed Development


  • Viva, Kuala Lumpur

    • An integrated development along Jalan Ipoh comprising a festive mall and a block of condominium with 202 units.

  • Millennium Square/Place, Selangor

    • A unique project comprising Millennium Square, a 3-level retail podium and Millennium Place comprising 2 blocks of 20-storey serviced apartments with smart home infrastructure and condominium facilities in Petaling Jaya.

  • Metro Prima, Kuala Lumpur

    • A mix project comprising 400 units of medium-cost apartments, 92 units of 4-to 5-storey shop-offices, 448 units of low-medium cost apartments and 504 units of low cost flats in Kepong.

  • Behrang 2020, Perak

    • New integrated township comprising industrial, commercial and residential components near Proton City in Behrang. The first phase comprising 67 industrial lots were successfully launched and sold.

  • Gurney Park, Penang

    • An integrated development along the famous Gurney Drive.

  • Taman Bukit Bendera, Penang

    • A mixed commercial cum residential development at the foot of Penang Hill.

  • Penang Plaza, Penang

    • Commercial development comprising a mixed of office and retail lots along Burmah Road.

Industrial

Industrial


  • JB Perdana, Johor

    • Light industrial project in Johor Bahru.

  • Desa Siram, Penang

    • Light industrial factories in Butterworth.

  • Suasa Industrial Park, Kedah

    • 200 units of terrace 1-1/2 storey factory in Kulim.


Disclaimer: Not all projects marketed by Henry Butcher are listed here. It is believed the snapshot here provides a good representation of Henry Butcher’s Professional Project Marketing Services.