Services - Project Marketing | Henry Butcher Malaysia

Services

OUR SERVICES

Project Marketing

The marketing of property projects require a distinct set of skills and expertise which are far more complex and sophisticated than that required in selling or renting an individual house, apartment, office space, shop, factory or even a piece of land. Our in-depth and intimate knowledge of the property development industry as well as firm grasp of marketing principles and concepts drawn from our principals’ personal experience in the property development industry provide us with an unparalleled edge in assisting property developers to move their projects from the drawing board to physical realisation.

We are able to assist clients in planning and design as well as formulating innovative and effective marketing strategies specially tailored for each project. This could easily relate to:

Marketing of new projects where our involvement can be from start to finish.

Assisting developers in re-planning and relaunching projects which have been less successful in terms of sales achievements.

Assisting in re-launching of rehabilitated projects i.e. projects which have been abandoned previously but are being revived by another developer or government agency.

Reaching out to overseas markets through our network of international associates.

Provision of marketing consultancy services i.e. providing consultancy and advisory services to developers who have their own marketing team to handle the project but not the experience or expertise in handling that particular type of project.

OUR PHILOSOPHY

We believe that to be successful, the initial planning for the project must be done well and based on thorough research and a deep understanding of market dynamics, not on gut feel. At the end of the day, the success of a project is measured not just by how well a project is sold but also by how much returns are generated for the project and how highly regarded the project is in the eyes of the public even long after the project has been completed. Our basic business philosophy is simple: provide value added services which will help our clients achieve more than what they set out for their projects.

Design Development

Provide marketing input and advice to assist the project’s team of consultants in refining the design to suit market preferences and requirements.

Marketing Audit

Carry out marketing audit to identify shortcomings and provide remedial actions and solutions to reposition and relaunch the projects.

Marketing Planning

Analyse the project’s and competitor’s strengths and weaknesses and formulate the appropriate mix of strategies covering the identification of the right target market, market positioning, communications strategies, pricing strategies, sales strategies, budgeting and the right timing to launch the project.

Market Intelligence

Track market movement and emergence of new trends as well as monitor the launch of new projects.

Advertising and Promotions

Provide marketing direction and leadership in formulating an effective and focused A&P campaign.

Project Launches

Organise all sales launches and provide full sales team support during the launches.

Sales Promotions

Carry out sales promotions campaigns and road shows at real estate exhibitions, shopping centres, office complexes and any suitable venues (local as well as overseas), including attending to all organisational aspects of the road shows and sales team support.

Sales Administration

Assist in all related sales documentation and processes including following up on the signing of S&P agreements, legal documents, loan applications and collection of payments.

Residential

  • Oval, Kuala Lumpur
    140 units of high-end condominiums in the heart of city centre.
  • 20trees Courtyard Homes
    The flagship design of a mixed development comprising 83 luxury residences and 118 condominiums in Ampang.
  • Kiara 9, Kuala Lumpur
    208 units of condominiums and exclusive 3½-storey garden villas in Mont' Kiara.
  • Papillon Desahill Condominium, Kuala Lumpur
    225 units of condominiums in Taman Desa.
  • Nusa Tropika, Kuala Lumpur
    32 semi-detached homes and one limited edition bungalow in Ampang.
  • 6 CapSquare, Kuala Lumpur
    176 units of condominiums in the heart of city centre.
  • Karisma Hill, Selangor
    75 exclusive villas on the hilltop of Seri Kembangan.
  • The Reserve, Selangor
    37 units of bungalow homes in Ulu Kelang.
  • Symphony Hills, Selangor
    First phase development comprising 122 units of parkhomes, garden terraces, townhouses and semi-detached homes in Cyberjaya.
  • One Kiara, Kuala Lumpur
    226 units of condominiums in Mont' Kiara.
  • Suasana Bangsar, Kuala Lumpur
    190 units of 2, 3 and 4 bedroom suites and penthouses located at the junction of Jalan Kaloi and Jalan Kurau in Bangsar.
  • Ara Hill, Selangor
    400 units of resort themed high-end villas and condominiums in Ara Damansara.
  • Kiara 1888, Kuala Lumpur
    130 units of upmarket apartments and 52 units of terraced villas in Mont' Kiara.
  • Rosvilla Condominiums, Kuala Lumpur
    171 units of semi-luxury condominiums in Bukit Prima Pelangi, Segambut Dalam, adjacent to Mont' Kiara.
  • Amber Hill, Kuala Lumpur
    50 units of high-end semi-detached and detached houses within a gated community in Taman Melawati.
  • Ukay Indah Condominium, Kuala Lumpur
    Phase 1 comprising 304 units of medium cost apartments in Ukay Perdana.
  • Indah Villa, Selangor
    210 units of lakeside condominiums in Subang.
  • Angkupuri Condominium, Kuala Lumpur
    208 units of exclusive condominiums in Mont' Kiara.
  • Ledang Heights Bungalow Park, Johor
    First phase of a 2,000-acre bungalow park project located in Bandar Nusajaya.
  • Ken Damansara Condominium, Selangor
    339 units of upmarket condominiums in SS2, Petaling Jaya.
  • Pantai Lagenda, Pahang
    600 bungalow lots in a golf and seaside resort.
  • Villa Pawana, Selangor
    88 units of townhouses and condominiums in Rawang.
  • Lanai Kiara, Kuala Lumpur
    180 units of upmarket condominiums in Bukit Kiara.
  • Vista Kiara Condominium, Kuala Lumpur
    402 units of upmarket condominiums in Bukit Kiara.
  • Almaspuri Condominium, Kuala Lumpur
    136 units of upmarket condominiums in Mont' Kiara.
  • Sri Bukit Tunku, Kuala Lumpur
    Exclusive condominiums in Kenny Hill.
  • Admiral Cove, Negeri Sembilan
    Phase 1 & 2 upmarket resort condominiums in an integrated marina of international standard in Port Dickson (first phase).
  • Gurney Heights 1 & 2, Kuala Lumpur
    163 condominium units in Phase 1 and 348 units in Phase 2 along Jalan Gurney.
  • Ocean Palms Condominium, Melaka
    468 units of seaside resort condominiums.
  • Green Park, Selangor
    138 units of bungalows in Rawang.
  • Desa Cheng Perdana, Melaka
    35-acre housing scheme, Phase 1, comprising 179 units of single and double storey terrace houses.
  • Kemensah Heights, Selangor
    52 units of bungalows (land and building) in Ulu Kelang.

Serviced Apartment

  • Parkview 2-11, Kuala Lumpur
    96 units of serviced apartments near KLCC
  • Seri Bukit Ceylon Serviced Residences, Kuala Lumpur
    247 units of serviced residences along Lorong Ceylon and managed by Ascott International.
  • Residence One Serviced Condominium, Kuala Lumpur
    92 units of serviced condominiums adjoining a commercial block known as Commerce One located along Old Klang Road.
  • Etiara Serviced Apartments, Selangor
    304 units of serviced apartments with 12 units of retail lots located next to Carrefour Hypermarket in Subang Jaya.

Commercial

  • Parkview 2-11, Kuala Lumpur
    96 units of serviced apartments near KLCC
  • Seri Bukit Ceylon Serviced Residences, Kuala Lumpur
    247 units of serviced residences along Lorong Ceylon and managed by Ascott International.
  • Residence One Serviced Condominium, Kuala Lumpur
    92 units of serviced condominiums adjoining a commercial block known as Commerce One located along Old Klang Road.
  • Etiara Serviced Apartments, Selangor
    304 units of serviced apartments with 12 units of retail lots located next to Carrefour Hypermarket in Subang Jaya.

Hotel

  • Parkview 2-11, Kuala Lumpur
    96 units of serviced apartments near KLCC
  • Seri Bukit Ceylon Serviced Residences, Kuala Lumpur
    247 units of serviced residences along Lorong Ceylon and managed by Ascott International.
  • Residence One Serviced Condominium, Kuala Lumpur
    92 units of serviced condominiums adjoining a commercial block known as Commerce One located along Old Klang Road.
  • Etiara Serviced Apartments, Selangor
    304 units of serviced apartments with 12 units of retail lots located next to Carrefour Hypermarket in Subang Jaya.

Mixed Development

  • Parkview 2-11, Kuala Lumpur
    96 units of serviced apartments near KLCC
  • Seri Bukit Ceylon Serviced Residences, Kuala Lumpur
    247 units of serviced residences along Lorong Ceylon and managed by Ascott International.
  • Residence One Serviced Condominium, Kuala Lumpur
    92 units of serviced condominiums adjoining a commercial block known as Commerce One located along Old Klang Road.
  • Etiara Serviced Apartments, Selangor
    304 units of serviced apartments with 12 units of retail lots located next to Carrefour Hypermarket in Subang Jaya.

Industrial

  • Parkview 2-11, Kuala Lumpur
    96 units of serviced apartments near KLCC
  • Seri Bukit Ceylon Serviced Residences, Kuala Lumpur
    247 units of serviced residences along Lorong Ceylon and managed by Ascott International.
  • Residence One Serviced Condominium, Kuala Lumpur
    92 units of serviced condominiums adjoining a commercial block known as Commerce One located along Old Klang Road.
  • Etiara Serviced Apartments, Selangor
    304 units of serviced apartments with 12 units of retail lots located next to Carrefour Hypermarket in Subang Jaya.